Porter’s competitive forces model is very simple and gives picture
of the company, their competitors and environment. It also gives five competitive forces that will
shape the future of the company. Those
forces are competitors, new market entrants, substitute products and service,
customers, and suppliers. In the video, we can
see that NBA’s use of services provided by Akamai company, clearly connects NBA
with new customers on a global scale, offering them video content on demand. NBA was able to attract and keep new
customers in partnership with Akamai. Akamai offers services of web sites and application,
live on demand services and content distribution. It is delivered in a timely manner all around
the world and without disruption. Akamai
is able to offer service since they have 25,000 servers around the world and
are always developing next generation of tools. “At Akamai, we're fiercely
committed to helping our customers engage audiences of any size with
superior-quality live and on-demand video, and solve the challenges of
multi-device consumption (View from the top, 2013).”NBA, together with Akamai, formed a global marketing
partnership. It is achieved by listening
of their global audiences and basing their content of service on that. It is real intelligence on demand.
Reference
View from the top. (2013, Nov.). Retrieved 01 25, 2014, from Streaming Media:
http://go.galegroup.com.db24.linccweb.org/ps/i.do?id=GALE%7CA350065530&v=2.1&u=lincclin_spjc&it=r&p=AONE&sw=w&asid=ef788796ef2a7ae3a3d05276db7f0016
Image from: http://rjonesdesign.deviantart.com/art/World-of-Basketball-85205765
